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Sep - Dec 2019|
4 months
User Research
Led UXR (creating surveys, framing the questions, interviewing) and contributed to wireframing and prototyping. Done in a group of 4
MVP design to be presented to stakeholders
New students can find it hard to get engaged and connect with the others at University of Toronto. While there are a lot of events and resources to help new students settle and enjoy campus life, those resources are everywhere and can be hard to find.
How can we improve new students' campus life experience and create a better sense of engagement?
Implemented a design-thinking process to create a solution that would provide the best experience for new University of Toronto students.
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To understand the current available resources and its users, our team conducted primary and secondary research on all university life experiences at the University of Toronto.
Once we collected our data, we created an affinity map and clustered similar responses to identify common themes.
A majority of new students are unaware of resources offered to them such as lockers, lounges, and gathering events. Many didn't know how to get access to them.
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Most commuting students lack a sense of belonging to the University.
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Almost all commuting students expressed that commuting creates a healthy separation from university and is beneficial for productivity.
Majority of the students commute between 30 mins to 1 hour round trip. While they try to relax and listen to music, the commute itself can be very tiring.
From our research we narrowed down the scope of the project through empathy mapping, user persona, and as-is scenarios.
Our design challenge involved only one user type- a new University of Toronto student.
Once we identified Connie's needs and goals, we created the above as-is scenario. This visualizes their current journey and helps identifying pain points and areas of opportunity.
We further refined the goal for the project by generating ideas to address Connie's needs and pain points. By dot voting, we narrow down to more plausible and impactful solutions.
With these ideas, we created a prioritization grid to determine the most impactful and most feasible ideas to help tackle the campus life experience at the university.
Based on the grid, we decided to focus on the "Commuter resource matcher" idea.
Based on the ideas we narrowed down, we created low-fidelity wireframes.
Using low-fidelity designs, the team conducted guerilla testing with 4 representative users to identify any gaps in our design such as overlooked issues, flawed concepts, or friction points with the decisions made so far.
With all the implementation of the users' feedback, we created a final set of mid-fidelity wireframes to present to the stakeholders.
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